Having a good ecological standing is essential for small and medium-sized businesses these days.
Reducing a carbon footprint and being seen as a green company is not only a huge benefit for brand image, it is great for the environment too, Real Business writes.
While many small businesses may overlook their corporate social responsibility – especially when it comes to reducing energy output – they really should be looking to play a part in solving environmental issues.
Whether this is installing solar panels, a wind turbine or making use of conference call technology to cut down on emissions associated with transport, there are many things firms could be doing.
According to Real Business: "Companies have enormous power to help switch to greener forms of energy and good corporate social responsibility is not just celebrated by customers – it is recognised by the entire business sector as being an important part of a company plan."
In order to be more energy efficient, there are a number of measures companies can employ. For example, appliances should be checked and replaced where necessary. Many older electrical items may have low levels of energy efficiency and, in the long run, it will be a more cost effective move to get rid and buy a new one.
However, one of the best options facing organisations is the use of conference call technology.
Whether it is talking to prospective clients from another country, or just holding key training sessions that all members of staff need to be involved in, conference call providers make it easy for workers to stay in touch, as well as lowering a company's carbon footprint.
In addition, the time spent commuting from office to office can be slashed as meetings take place in an instant through conference calling facilities – not only will this save time, it will also help companies to reduce emissions.
Being associated with a company known for having a poor ecological standing should also be avoided and Real Business says that "cutting ties to suppliers which the public view negatively is a difficult decision, but is often a must".