Staff retention ‘key for business success’

Firms need to make sure they invest in staff retention strategies.

Some 86 per cent of senior executives in the UK believe the key to being successful in business is to attract appropriately-skilled workers.

This is according to research carried out by Accenture, which also found that nearly one-third of firms are struggling to keep their best talent, which is making recovery in a flat economy very difficult. 

On top of this, 35 per cent of those questioned believe staff retention is going to be a major issue in the next two years. Because of this, companies should look to incentivise employees in order to encourage them to stay with the firm.

One way of doing this is by offering flexible working patterns to staff. Whether it is working from home, flextime or mobile working, firms can make sure their employees feel valued by demonstrating a willingness to be versatile.

Businesses keen to go down this route will benefit from using conference call services, as it makes it much easier to stay in touch with remote workers and hold meetings featuring numerous people.

As well as this, it is a cost-effective solution to the problem of hosting meetings, as it cuts out the need for individuals to travel to and from offices. The technology can also help in creating a better work/life balance for staff members, as they can use the time they save on travelling to prepare for calls and carry out other tasks.

Speaking about the findings of the research, Aimie Chapple, managing director of Accenture Management Consulting UK and Ireland, said firms need to come up with a strategy that supports the development of important skills in the workplace.

"To address skills shortages at all levels, as well as challenges holding onto existing talent, companies need to better integrate their recruitment, skills development and retention strategies. And it’s clear that British employers need to think more seriously about the long-term outlook when hiring talent, and not just the immediate future," she added.

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