Great customer service ‘is essential for firms’

Great customer service 'is essential for firms'

Small businesses should always be looking for ways to provide great customer service.

A well organised support team can make the difference between customers being left feeling satisfied or disappointed. With the emergence of social media, it is increasingly important that firms have the ability to respond to any complaints.

According to Small Business Hub, the importance of a quick response cannot be overstated, especially if a query is time sensitive. People have to make sure they deal with any requests in such a way that leaves customers feeling confident about the outcome.

Teleconferencing services may prove to be useful here, as it means individuals can host calls in a fast and effective manner.

Ultimately, the key to good customer service is making people feel important. Doing this is the "easiest way to set your business apart from the competition". If there is a problem, then listening to it – and trying to relate to the issue – is a surefire way to leave a good impression with clients.

Firms should not be afraid to admit to any mistakes, as failing to take responsibility for a problem or ignoring them will see a business develop a bad customer service reputation.

One thing that cannot be taken for granted is just how important good quality customer service can be. According to research by Forrester, a ten per cent improvement in this area can bring about a £620 million increase in revenue and other benefits.

With 30 per cent of a company's customers experiencing poor experiences, these individuals could defect to another brand as a result of the below-par service they are given.

In an effort to avoid these types of problems from developing, businesses should make sure the right skills, staff, policies, and procedures are in place, while they should also not be afraid of embracing change.

Buzz Conferencing offers teleconference meeting